[{"data":1,"prerenderedAt":1743},["ShallowReactive",2],{"page-51-cs-CZ":3,"config-cs-CZ":687,"nav":878,"navigation-sub":908},{"dw_page":4},[5],{"id":6,"status":7,"translations":8},"51","published",[9],{"languages_code":10,"name":14,"seo":15,"page_layout":20,"hero":22,"content":31},{"code":11,"name":12,"direction":13},"cs-CZ","name","ltr","O nás ",{"slug":16,"title":17,"description":18,"meta_robots":19,"opengraph_image":19},"/about-us/","Dresden Marketing GmbH – O nás","Dresden Marketing GmbH propaguje region Dresden Elbland jako turistickou a kongresovou destinaci. Poznejte její úkoly, týmy a kontaktní osoby.",null,{"id":21,"layout_settings":19},"1",[23],{"item":24},{"type":25,"id":26,"tagline":27,"headline":28,"semantic":29,"text":30,"cta_button":19,"primary_button":19},"dw_ce_hero_text","65","Strategický marketing pro město a region","Centrální koordinace a mezinárodní profilování destinace Drážďany Elbland","h1","\u003Cp>Společnost Dresden Marketing GmbH (DMG) působí jako oficiální zastřešující marketingová organizace hlavního města Drážďany a jako úzký partner turistického sdružení Elbland Dresden. Jejím hlavním úkolem je národní a mezinárodní propagace turistické destinace Drážďany Elbland. Společnost řídí rozvoj cestovního ruchu v oblastech rekreačního cestovního ruchu, MICE marketingu (konference, incentivní akce, kongresy, výstavy) a marketingu lokality.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>Propojením městských zařízení, státních institucí a soukromých subjektů z odvětví optimalizuje DMG přidanou hodnotu z cestovního ruchu. Jako znalostní centrum navíc organizace poskytuje partnerům a zainteresovaným stranám data z průzkumu trhu a trendů. Cílem je trvale zajistit konkurenceschopnost a zvýšit povědomí o regionu jako atraktivním místě pro život i podnikání.\u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Ch1>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/h1>",[32,96,154,273,338,395,583,681],{"item":33},{"type":34,"id":35,"anchor":19,"tagline":19,"headline":36,"semantic":37,"text":38,"media_block":39,"media_enlarged":94,"media_align_right":95,"cta_button":19,"primary_button":19,"highlighted":94},"dw_ce_media_text","1413","Naše cíle","h2","\u003Cul>\n\u003Cli>Značka Dresden Elbland je rozvíjena, řízena a propagována.\u003C/li>\n\u003Cli>Cílem je zvýšit národní i mezinárodní povědomí o značce Dresden Elbland prostřednictvím komplexního, strategicky zaměřeného, koordinovaného a profilovaného marketingu.\u003C/li>\n\u003Cli>Aktivní prezentace a podpora pozitivních faktorů, které činí z Drážďan a regionu Dresden-Elbland atraktivní lokalitu, a to jak v rámci regionu, tak na národní i mezinárodní úrovni.\u003C/li>\n\u003Cli>- Koordinace a propojení aktivit městských a státních institucí i podniků z různých odvětví, které mají vliv na marketing města Drážďany.\u003C/li>\n\u003C/ul>",[40],{"item":41},{"type":42,"pixxio":43,"image":19,"media_description":19,"hide_media_description":94},"dw_n_media_element_image",{"id":44,"type":45,"fileName":46,"metadata":47,"directLinks":57},386,"pixxio","Brühlsche-Terrasse_ddpix.de-DML-BY.png",{"Titel_CZ":48,"Titel_DE":49,"Titel_EN":50,"Titel_PL":51,"Copyright":52,"ALT-Text_CZ":53,"ALT-Text_DE":54,"ALT-Text_EN":55,"ALT-Text_PL":56,"CopyrightNotice":52},"Brühlova terasa","Brühlsche Terrasse","Brühl’s Terrace","Tarasy Brühla","","Pohled z Labe na Brühlovu terasu s Akademií výtvarných umění, Frauenkirche a třemi přistavenými parníky","Blick von der Elbe auf die Brühlsche Terrasse mit Kunstakademie, Frauenkirche und drei anliegenden Dampfschiffen","View from the Elbe of Brühl’s Terrace with the Academy of Fine Arts, Frauenkirche and three docked paddle steamers","Widok z Łaby na Tarasy Brühla z Akademią Sztuk Pięknych, Frauenkirche i trzema zacumowanymi parowcami",{"480":58,"576":61,"634":64,"640":67,"768":70,"960":73,"992":76,"1200":79,"1268":82,"1280":85,"1400":88,"1920":91},{"url":59,"directLinkID":60},"https://dresden.px.media/plk/fI/386-480_71.webp",961224110,{"url":62,"directLinkID":63},"https://dresden.px.media/plk/NZ/386-576_71.webp",274372706,{"url":65,"directLinkID":66},"https://dresden.px.media/plk/VG/386-634_71.webp",287241981,{"url":68,"directLinkID":69},"https://dresden.px.media/plk/Wx/386-640_71.webp",998073039,{"url":71,"directLinkID":72},"https://dresden.px.media/plk/BP/386-768_71.webp",1543274835,{"url":74,"directLinkID":75},"https://dresden.px.media/plk/BX/386-960_71.webp",977511632,{"url":77,"directLinkID":78},"https://dresden.px.media/plk/D2/386-992_71.webp",1314027015,{"url":80,"directLinkID":81},"https://dresden.px.media/plk/Ev/386-1200_71.webp",1826226734,{"url":83,"directLinkID":84},"https://dresden.px.media/plk/Of/386-1268_71.webp",205081449,{"url":86,"directLinkID":87},"https://dresden.px.media/plk/EP/386-1280_71.webp",1363256746,{"url":89,"directLinkID":90},"https://dresden.px.media/plk/JF/386-1400_71.webp",1983518358,{"url":92,"directLinkID":93},"https://dresden.px.media/plk/Es/386-1920_71.webp",2145696069,false,true,{"item":97},{"type":34,"id":98,"anchor":19,"tagline":19,"headline":99,"semantic":37,"text":100,"media_block":101,"media_enlarged":94,"media_align_right":95,"cta_button":19,"primary_button":19,"highlighted":94},"1414","Naše úkoly","\u003Cul>\n\u003Cli>Řízení destinací a marketing destinací\u003C/li>\n\u003Cli>Řízení rozvoje cestovního ruchu v oblastech rekreačního cestovního ruchu a propagovatelných služebních cest.\u003C/li>\n\u003Cli>Začlenění regionu Elbland (a jeho partnerů) do turistické destinace Drážďany Elbland.\u003C/li>\n\u003Cli>Vytváření přínosů pro hosty, odvětví cestovního ruchu a občany\u003C/li>\n\u003Cli>Optimalizace přidané hodnoty z cestovního ruchu\u003C/li>\n\u003Cli>Znalostní centrum pro odvětví, zainteresované strany, partnery, zákazníky a zájemce.\u003C/li>\n\u003Cli>Marketing a propagace Drážďan jako destinace pro MICE.\u003C/li>\n\u003C/ul>",[102],{"item":103},{"type":42,"pixxio":104,"image":19,"media_description":19,"hide_media_description":94},{"id":105,"type":45,"fileName":106,"metadata":107,"directLinks":117},2117,"Sonnenuntergang-Spitzhaus-Radebeul_Erik-Gross-DML-BY.jpg",{"Titel_CZ":108,"Titel_DE":109,"Titel_EN":110,"Titel_PL":111,"Copyright":112,"ALT-Text_CZ":113,"ALT-Text_DE":114,"ALT-Text_EN":115,"ALT-Text_PL":116,"CopyrightNotice":112},"Západ slunce na Spitzhausu v Radebeulu","Sonnenuntergang am Spitzhaus Radebeul","Sunset at Spitzhaus Radebeul","Zachód słońca w Spitzhaus Radebeul","Erik Gross (DML-BY)","Mladý pár si užívá západ slunce nad vinicemi u Spitzhausu v Radebeulu, v vinařském regionu Dresden Elbland.","Junges Paar genießt den Sonnenuntergang über den Weinbergen am Spitzhaus Radebeul in Dresden Elbland.","Young couple enjoying the sunset over the vineyards at Spitzhaus Radebeul in the Dresden Elbland wine region.","Młoda para podziwia zachód słońca nad winnicami przy Spitzhaus w Radebeul, w regionie winiarskim Dresden Elbland.",{"480":118,"576":121,"634":124,"640":127,"768":130,"960":133,"992":136,"1200":139,"1268":142,"1280":145,"1400":148,"1920":151},{"url":119,"directLinkID":120},"https://dresden.px.media/plk/78/2117-480_42.webp",1606797629,{"url":122,"directLinkID":123},"https://dresden.px.media/plk/pH/2117-576_42.webp",1618538408,{"url":125,"directLinkID":126},"https://dresden.px.media/plk/et/2117-634_42.webp",1062477924,{"url":128,"directLinkID":129},"https://dresden.px.media/plk/DA/2117-640_42.webp",404631603,{"url":131,"directLinkID":132},"https://dresden.px.media/plk/gK/2117-768_42.webp",760861935,{"url":134,"directLinkID":135},"https://dresden.px.media/plk/6a/2117-960_42.webp",1086540751,{"url":137,"directLinkID":138},"https://dresden.px.media/plk/cU/2117-992_42.webp",754280115,{"url":140,"directLinkID":141},"https://dresden.px.media/plk/T5/2117-1200_42.webp",887663075,{"url":143,"directLinkID":144},"https://dresden.px.media/plk/gP/2117-1268_42.webp",1179523467,{"url":146,"directLinkID":147},"https://dresden.px.media/plk/YM/2117-1280_42.webp",707858403,{"url":149,"directLinkID":150},"https://dresden.px.media/plk/Kj/2117-1400_42.webp",1198146752,{"url":152,"directLinkID":153},"https://dresden.px.media/plk/JL/2117-1920_42.webp",1210680899,{"item":155},{"type":156,"id":157,"anchor":19,"tagline":158,"o_headline":159,"semantic":37,"o_text":160,"media":161,"feature":212},"dw_ce_feature_media","201","Vize a zaměření na trh","Strategické základy pro region Dresden Elbland","\u003Cp>Společnost Dresden Marketing GmbH a turistický svaz Elbland Dresden e. V. řídí tuto destinaci prostřednictvím integrovaného strategického konceptu. Do roku 2030 se saské hlavní město profiluje jako mezinárodně viditelná kulturní, vědecká a ekonomická destinace. Důraz je kladen na kvalitativní a udržitelný růst, který odpovídá změněným požadavkům na uvědomělou mobilitu, autentičnost a společenskou odpovědnost. Strategie značky založená na datech definuje v oblasti rekreačního cestovního ruchu pět klíčových cílových skupin na základě Sinus-Milieus a také rozhodující osoby v segmentu MICE.  \u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Cp>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/p>",{"type":42,"pixxio":162,"image":19,"media_description":19,"hide_media_description":94},{"id":163,"type":45,"fileName":164,"metadata":165,"directLinks":175},1603,"Blick-in-Richtung-Sächsische-Schweiz_ddpix-de-DML-BY.jpg",{"Titel_CZ":166,"Titel_DE":167,"Titel_EN":168,"Titel_PL":169,"Copyright":170,"ALT-Text_CZ":171,"ALT-Text_DE":172,"ALT-Text_EN":173,"ALT-Text_PL":174,"CopyrightNotice":170},"Pohled z Drážďan směrem k Saskému Švýcarsku se zámky u Labe a mostem Blaues Wunder","Dresden mit Blick in Richtung Sächsische Schweiz","View from Dresden towards Saxon Switzerland with Elbe Castles and the Blue Wonder","Widok z Drezna w kierunku Szwajcarii Saksońskiej z zamkami nad Łabą i mostem Niebieski Cud","ddpix.de (DML-BY)","Panoramatický pohled z Drážďan směrem k Saskému Švýcarsku s třemi zámky u Labe – Albrechtsberg, Lingnerschloss a Eckberg – a mostem Blaues Wunder v popředí.","Panoramablick von Dresden in Richtung Sächsische Schweiz mit den Elbschlössern Schloss Albrechtsberg, Lingnerschloss und Schloss Eckberg sowie der Elbbrücke Blaues Wunder im Vordergrund.","Panoramic view from Dresden towards Saxon Switzerland, with the Elbe castles Albrechtsberg Palace, Lingner Palace and Eckberg Palace, as well as the Blue Wonder bridge in the foreground.","Panoramiczny widok z Drezna w kierunku Szwajcarii Saksońskiej. Na pierwszym planie trzy zamki nad Łabą – Albrechtsberg, Lingnerschloss i Eckberg – oraz most Niebieski Cud.",{"480":176,"576":179,"634":182,"640":185,"768":188,"960":191,"992":194,"1200":197,"1268":200,"1280":203,"1400":206,"1920":209},{"url":177,"directLinkID":178},"https://dresden.px.media/plk/9k/1603-480_107.webp",1538011212,{"url":180,"directLinkID":181},"https://dresden.px.media/plk/AH/1603-576_107.webp",834882167,{"url":183,"directLinkID":184},"https://dresden.px.media/plk/Hs/1603-634_107.webp",499373854,{"url":186,"directLinkID":187},"https://dresden.px.media/plk/bl/1603-640_107.webp",612567572,{"url":189,"directLinkID":190},"https://dresden.px.media/plk/4I/1603-768_107.webp",2095411402,{"url":192,"directLinkID":193},"https://dresden.px.media/plk/YD/1603-960_107.webp",1968896613,{"url":195,"directLinkID":196},"https://dresden.px.media/plk/yu/1603-992_107.webp",799396404,{"url":198,"directLinkID":199},"https://dresden.px.media/plk/l6/1603-1200_107.webp",2101038881,{"url":201,"directLinkID":202},"https://dresden.px.media/plk/NP/1603-1268_107.webp",2132563520,{"url":204,"directLinkID":205},"https://dresden.px.media/plk/q6/1603-1280_107.webp",1349179245,{"url":207,"directLinkID":208},"https://dresden.px.media/plk/uv/1603-1400_107.webp",1199525206,{"url":210,"directLinkID":211},"https://dresden.px.media/plk/7K/1603-1920_107.webp",1637406194,[213],{"dw_ce_feature_row_id":214},{"type":215,"feature_item":216},"dw_ce_feature_row",[217,238,256],{"item":218},{"type":219,"media":220,"number":19,"nested_headline":229,"text":230,"anchor":19,"link_extern":231,"link_intern":232},"dw_n_feature",{"type":42,"pixxio":19,"image":221,"media_description":19,"hide_media_description":94},{"type":222,"id":223,"width":19,"height":19,"copyright":19,"focal_point_x":19,"focal_point_y":19,"translations":224},"directus_files","d454e034-c83f-4a1f-adf0-47b9a0f5d1eb",[225],{"languages_code":226,"title":228,"alt_text":19},{"code":227},"de-DE","Strategy 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategie cestovního ruchu 2030","\u003Cp>V naší strategii cestovního ruchu se dozvíte, jak inovativnost a udržitelnost přispívají k zajištění kvality života a krásy krajiny v tomto regionu.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Tourismusstrategie_Dresden_Anlage1_V1618_22.pdf",[233],{"item":234},{"id":235,"external_link":19,"file":236},"14",{"id":237},"c3a11ff9-d9a5-4e83-aceb-5069548fe635",{"item":239},{"type":219,"media":240,"number":19,"nested_headline":247,"text":248,"anchor":19,"link_extern":249,"link_intern":250},{"type":42,"pixxio":19,"image":241,"media_description":19,"hide_media_description":94},{"type":222,"id":242,"width":19,"height":19,"copyright":19,"focal_point_x":19,"focal_point_y":19,"translations":243},"d5d1d534-83b7-410c-851e-dd84add24240",[244],{"languages_code":245,"title":246,"alt_text":19},{"code":227},"Potted Plant 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategie pro udržitelný cestovní ruch","\u003Cp>Tento strategický dokument slouží jako orientační příručka založená na analýze a definuje konkrétní doporučení pro řešení ekologických, sociálních a ekonomických výzev, kterým destinace čelí. V kompletní dokumentaci se dozvíte, jak region Dresden Elbland směřuje kvalitní cestovní ruch k budoucnosti v souladu s globálními cíli udržitelnosti.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Nachhaltigkeitsstrategie_Dresden_Elbland_April_2024_NEU.pdf",[251],{"item":252},{"id":253,"external_link":19,"file":254},"17",{"id":255},"b5650e06-255b-4d41-b7dd-b0f4131da19c",{"item":257},{"type":219,"media":258,"number":19,"nested_headline":265,"text":266,"anchor":19,"link_extern":19,"link_intern":267},{"type":42,"pixxio":19,"image":259,"media_description":19,"hide_media_description":94},{"type":222,"id":260,"width":19,"height":19,"copyright":19,"focal_point_x":19,"focal_point_y":19,"translations":261},"3b93805c-722c-4ed7-8638-b6c27d0027bd",[262],{"languages_code":263,"title":264,"alt_text":19},{"code":227},"Pin Invoke 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategie destinace","\u003Cp>text bude doplněn\u003C/p>",[268],{"item":269},{"id":270,"external_link":19,"file":271},"12",{"id":272},"4563431a-3f5f-4a45-8a17-ab40ccc9da54",{"item":274},{"type":34,"id":275,"anchor":19,"tagline":276,"headline":277,"semantic":37,"text":278,"media_block":279,"media_enlarged":94,"media_align_right":95,"cta_button":333,"primary_button":19,"highlighted":94},"1415","Dresden Tomorrows Home: Strategická komunikace o lokalitě","Prezentace Drážďan jako předního centra špičkových technologií a vědy","\u003Cp>Pod zastřešující značkou \u003Cstrong>\u003Cem>„Dresden Tomorrow’s Home“ \u003C/em>\u003C/strong>sdružuje společnost Dresden Marketing GmbH komunikaci o hlavních ekonomických a vědeckých kompetencích tohoto regionu. 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