[{"data":1,"prerenderedAt":1744},["ShallowReactive",2],{"page-51-de-DE":3,"config-de-DE":685,"nav":875,"navigation-sub":906},{"dw_page":4},[5],{"id":6,"status":7,"translations":8},"51","published",[9],{"languages_code":10,"name":14,"seo":15,"page_layout":21,"hero":23,"content":32},{"code":11,"name":12,"direction":13},"de-DE","name","ltr","Über uns ",{"slug":16,"title":17,"description":18,"meta_robots":19,"opengraph_image":20},"/ueber-uns/","Dresden Marketing GmbH – Über uns","Die Dresden Marketing GmbH vermarktet Dresden Elbland als Reise- und Kongressdestination. Lernen Sie Aufgaben, Teams und Ansprechpartner kennen.","index-follow",null,{"id":22,"layout_settings":20},"1",[24],{"item":25},{"type":26,"id":27,"tagline":28,"headline":29,"semantic":30,"text":31,"cta_button":20,"primary_button":20},"dw_ce_hero_text","32","Strategische Vermarktung für Stadt und Region","Zentrale Koordination und internationale Positionierung der Destination Dresden Elbland","h1","\u003Cp>Die Dresden Marketing GmbH (DMG) fungiert als offizielle Dachmarketingorganisation der Landeshauptstadt Dresden und als enger Partner des Tourismusverbandes Elbland Dresden. Die Kernaufgabe ist die nationale und internationale Vermarktung der Tourismusdestination Dresden Elbland. Das Unternehmen steuert die touristische Entwicklung in den Bereichen Freizeittourismus, MICE-Marketing (Meetings, Incentives, Conventions, Exhibitions) sowie Standortmarketing.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>Durch die Vernetzung von städtischen Einrichtungen, staatlichen Institutionen und privaten Branchenakteuren optimiert die DMG die Wertschöpfung aus dem Tourismus. Als Knowledge Center stellt die Organisation zudem Daten aus der Markt- und Trendforschung für Partner und Stakeholder bereit. Ziel ist die nachhaltige Sicherung der Wettbewerbsfähigkeit und die Steigerung der Bekanntheit der Region als attraktiver Lebens- und Wirtschaftsraum.\u003C/p>",[33,97,155,271,336,393,580,679],{"item":34},{"type":35,"id":36,"anchor":20,"tagline":20,"headline":37,"semantic":38,"text":39,"media_block":40,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"dw_ce_media_text","135","Unsere Ziele","h2","\u003Cul>\n\u003Cli>Die Marke Dresden Elbland wird entwickelt, gesteuert und kommuniziert.\u003C/li>\n\u003Cli>Ziel ist es, die nationale und internationale Bekanntheit der Marke Dresden Elbland durch ein ganzheitlich strategisch ausgerichtetes, koordiniertes und profiliertes Marketing zu steigern.\u003C/li>\n\u003Cli>Offensive Darstellung und Förderung der positiven Standortfaktoren Dresdens und der Region Dresden-Elbland innerhalb der Region sowie national und international.\u003C/li>\n\u003Cli>- Koordination und Vernetzung der Aktivitäten städtischer und staatlicher Einrichtungen sowie Branchenunternehmen, die Auswirkungen auf das Dresden-Marketing haben.\u003C/li>\n\u003C/ul>",[41],{"item":42},{"type":43,"pixxio":44,"image":20,"media_description":20,"hide_media_description":95},"dw_n_media_element_image",{"id":45,"type":46,"fileName":47,"metadata":48,"directLinks":58},386,"pixxio","Brühlsche-Terrasse_ddpix.de-DML-BY.png",{"Titel_CZ":49,"Titel_DE":50,"Titel_EN":51,"Titel_PL":52,"Copyright":53,"ALT-Text_CZ":54,"ALT-Text_DE":55,"ALT-Text_EN":56,"ALT-Text_PL":57,"CopyrightNotice":53},"Brühlova terasa","Brühlsche Terrasse","Brühl’s Terrace","Tarasy Brühla","","Pohled z Labe na Brühlovu terasu s Akademií výtvarných umění, Frauenkirche a třemi přistavenými parníky","Blick von der Elbe auf die Brühlsche Terrasse mit Kunstakademie, Frauenkirche und drei anliegenden Dampfschiffen","View from the Elbe of Brühl’s Terrace with the Academy of Fine Arts, Frauenkirche and three docked paddle steamers","Widok z Łaby na Tarasy Brühla z Akademią Sztuk Pięknych, Frauenkirche i trzema zacumowanymi parowcami",{"480":59,"576":62,"634":65,"640":68,"768":71,"960":74,"992":77,"1200":80,"1268":83,"1280":86,"1400":89,"1920":92},{"url":60,"directLinkID":61},"https://dresden.px.media/plk/fI/386-480_71.webp",961224110,{"url":63,"directLinkID":64},"https://dresden.px.media/plk/NZ/386-576_71.webp",274372706,{"url":66,"directLinkID":67},"https://dresden.px.media/plk/VG/386-634_71.webp",287241981,{"url":69,"directLinkID":70},"https://dresden.px.media/plk/Wx/386-640_71.webp",998073039,{"url":72,"directLinkID":73},"https://dresden.px.media/plk/BP/386-768_71.webp",1543274835,{"url":75,"directLinkID":76},"https://dresden.px.media/plk/BX/386-960_71.webp",977511632,{"url":78,"directLinkID":79},"https://dresden.px.media/plk/D2/386-992_71.webp",1314027015,{"url":81,"directLinkID":82},"https://dresden.px.media/plk/Ev/386-1200_71.webp",1826226734,{"url":84,"directLinkID":85},"https://dresden.px.media/plk/Of/386-1268_71.webp",205081449,{"url":87,"directLinkID":88},"https://dresden.px.media/plk/EP/386-1280_71.webp",1363256746,{"url":90,"directLinkID":91},"https://dresden.px.media/plk/JF/386-1400_71.webp",1983518358,{"url":93,"directLinkID":94},"https://dresden.px.media/plk/Es/386-1920_71.webp",2145696069,false,true,{"item":98},{"type":35,"id":99,"anchor":20,"tagline":20,"headline":100,"semantic":38,"text":101,"media_block":102,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"136","Unsere Aufgaben","\u003Cul>\n\u003Cli>Destinationsmanagement und Destinationsmarketing\u003C/li>\n\u003Cli>Steuerung der touristischen Entwicklung in den Bereichen Freizeittourismus und promotable Geschäftsreisen.\u003C/li>\n\u003Cli>Integration des Elblandes (und seiner Partner) in die Tourismusdestination Dresden Elbland.\u003C/li>\n\u003Cli>Generierung von Vorteilen für Gäste, Tourismusbranche und Bürger\u003C/li>\n\u003Cli>Optimierung der Wertschöpfung aus dem Tourismus\u003C/li>\n\u003Cli>Knowledge-Center für Branche, Stakeholder, Partner, Kunden und Interessierte.\u003C/li>\n\u003Cli>Vermarktung und Akquise Dresdens als MICE-Destination.\u003C/li>\n\u003C/ul>",[103],{"item":104},{"type":43,"pixxio":105,"image":20,"media_description":20,"hide_media_description":95},{"id":106,"type":46,"fileName":107,"metadata":108,"directLinks":118},2117,"Sonnenuntergang-Spitzhaus-Radebeul_Erik-Gross-DML-BY.jpg",{"Titel_CZ":109,"Titel_DE":110,"Titel_EN":111,"Titel_PL":112,"Copyright":113,"ALT-Text_CZ":114,"ALT-Text_DE":115,"ALT-Text_EN":116,"ALT-Text_PL":117,"CopyrightNotice":113},"Západ slunce na Spitzhausu v Radebeulu","Sonnenuntergang am Spitzhaus Radebeul","Sunset at Spitzhaus Radebeul","Zachód słońca w Spitzhaus Radebeul","Erik Gross (DML-BY)","Mladý pár si užívá západ slunce nad vinicemi u Spitzhausu v Radebeulu, v vinařském regionu Dresden Elbland.","Junges Paar genießt den Sonnenuntergang über den Weinbergen am Spitzhaus Radebeul in Dresden Elbland.","Young couple enjoying the sunset over the vineyards at Spitzhaus Radebeul in the Dresden Elbland wine region.","Młoda para podziwia zachód słońca nad winnicami przy Spitzhaus w Radebeul, w regionie winiarskim Dresden Elbland.",{"480":119,"576":122,"634":125,"640":128,"768":131,"960":134,"992":137,"1200":140,"1268":143,"1280":146,"1400":149,"1920":152},{"url":120,"directLinkID":121},"https://dresden.px.media/plk/78/2117-480_42.webp",1606797629,{"url":123,"directLinkID":124},"https://dresden.px.media/plk/pH/2117-576_42.webp",1618538408,{"url":126,"directLinkID":127},"https://dresden.px.media/plk/et/2117-634_42.webp",1062477924,{"url":129,"directLinkID":130},"https://dresden.px.media/plk/DA/2117-640_42.webp",404631603,{"url":132,"directLinkID":133},"https://dresden.px.media/plk/gK/2117-768_42.webp",760861935,{"url":135,"directLinkID":136},"https://dresden.px.media/plk/6a/2117-960_42.webp",1086540751,{"url":138,"directLinkID":139},"https://dresden.px.media/plk/cU/2117-992_42.webp",754280115,{"url":141,"directLinkID":142},"https://dresden.px.media/plk/T5/2117-1200_42.webp",887663075,{"url":144,"directLinkID":145},"https://dresden.px.media/plk/gP/2117-1268_42.webp",1179523467,{"url":147,"directLinkID":148},"https://dresden.px.media/plk/YM/2117-1280_42.webp",707858403,{"url":150,"directLinkID":151},"https://dresden.px.media/plk/Kj/2117-1400_42.webp",1198146752,{"url":153,"directLinkID":154},"https://dresden.px.media/plk/JL/2117-1920_42.webp",1210680899,{"item":156},{"type":157,"id":158,"anchor":20,"tagline":159,"o_headline":160,"semantic":38,"o_text":161,"media":162,"feature":213},"dw_ce_feature_media","46","Vision und Marktausrichtung","Strategische Grundlagen für Dresden Elbland","\u003Cp>Die Dresden Marketing GmbH und der Tourismusverband Elbland Dresden e. V. steuern die Destination über ein integriertes Strategiekonzept. Bis zum Jahr 2030 positioniert sich die sächsische Landeshauptstadt als international sichtbare Kultur-, Wissenschafts- und Wirtschaftsdestination. Im Fokus steht ein qualitatives und nachhaltiges Wachstum, das den veränderten Anforderungen an bewusste Mobilität, Authentizität und gesellschaftliche Verantwortung entspricht. Die datenbasierte Markenstrategie definiert im Freizeittourismus fünf Kernzielgruppen auf Basis von Sinus-Milieus sowie Entscheider im MICE-Segment.  \u003C/p>",{"type":43,"pixxio":163,"image":20,"media_description":20,"hide_media_description":95},{"id":164,"type":46,"fileName":165,"metadata":166,"directLinks":176},1603,"Blick-in-Richtung-Sächsische-Schweiz_ddpix-de-DML-BY.jpg",{"Titel_CZ":167,"Titel_DE":168,"Titel_EN":169,"Titel_PL":170,"Copyright":171,"ALT-Text_CZ":172,"ALT-Text_DE":173,"ALT-Text_EN":174,"ALT-Text_PL":175,"CopyrightNotice":171},"Pohled z Drážďan směrem k Saskému Švýcarsku se zámky u Labe a mostem Blaues Wunder","Dresden mit Blick in Richtung Sächsische Schweiz","View from Dresden towards Saxon Switzerland with Elbe Castles and the Blue Wonder","Widok z Drezna w kierunku Szwajcarii Saksońskiej z zamkami nad Łabą i mostem Niebieski Cud","ddpix.de (DML-BY)","Panoramatický pohled z Drážďan směrem k Saskému Švýcarsku s třemi zámky u Labe – Albrechtsberg, Lingnerschloss a Eckberg – a mostem Blaues Wunder v popředí.","Panoramablick von Dresden in Richtung Sächsische Schweiz mit den Elbschlössern Schloss Albrechtsberg, Lingnerschloss und Schloss Eckberg sowie der Elbbrücke Blaues Wunder im Vordergrund.","Panoramic view from Dresden towards Saxon Switzerland, with the Elbe castles Albrechtsberg Palace, Lingner Palace and Eckberg Palace, as well as the Blue Wonder bridge in the foreground.","Panoramiczny widok z Drezna w kierunku Szwajcarii Saksońskiej. Na pierwszym planie trzy zamki nad Łabą – Albrechtsberg, Lingnerschloss i Eckberg – oraz most Niebieski Cud.",{"480":177,"576":180,"634":183,"640":186,"768":189,"960":192,"992":195,"1200":198,"1268":201,"1280":204,"1400":207,"1920":210},{"url":178,"directLinkID":179},"https://dresden.px.media/plk/9k/1603-480_107.webp",1538011212,{"url":181,"directLinkID":182},"https://dresden.px.media/plk/AH/1603-576_107.webp",834882167,{"url":184,"directLinkID":185},"https://dresden.px.media/plk/Hs/1603-634_107.webp",499373854,{"url":187,"directLinkID":188},"https://dresden.px.media/plk/bl/1603-640_107.webp",612567572,{"url":190,"directLinkID":191},"https://dresden.px.media/plk/4I/1603-768_107.webp",2095411402,{"url":193,"directLinkID":194},"https://dresden.px.media/plk/YD/1603-960_107.webp",1968896613,{"url":196,"directLinkID":197},"https://dresden.px.media/plk/yu/1603-992_107.webp",799396404,{"url":199,"directLinkID":200},"https://dresden.px.media/plk/l6/1603-1200_107.webp",2101038881,{"url":202,"directLinkID":203},"https://dresden.px.media/plk/NP/1603-1268_107.webp",2132563520,{"url":205,"directLinkID":206},"https://dresden.px.media/plk/q6/1603-1280_107.webp",1349179245,{"url":208,"directLinkID":209},"https://dresden.px.media/plk/uv/1603-1400_107.webp",1199525206,{"url":211,"directLinkID":212},"https://dresden.px.media/plk/7K/1603-1920_107.webp",1637406194,[214],{"dw_ce_feature_row_id":215},{"type":216,"feature_item":217},"dw_ce_feature_row",[218,237,254],{"item":219},{"type":220,"media":221,"number":20,"nested_headline":229,"text":230,"anchor":20,"link_extern":20,"link_intern":231},"dw_n_feature",{"type":43,"pixxio":20,"image":222,"media_description":20,"hide_media_description":95},{"type":223,"id":224,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":225},"directus_files","d454e034-c83f-4a1f-adf0-47b9a0f5d1eb",[226],{"languages_code":227,"title":228,"alt_text":20},{"code":11},"Strategy 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Tourismusstrategie 2030","\u003Cp>Erfahren Sie in unserer Tourismusstrategie, wie Innovationsfreude und Nachhaltigkeit die Lebensqualität und landschaftliche Schönheit der Region sichern.\u003C/p>",[232],{"item":233},{"id":234,"external_link":20,"file":235},"14",{"id":236},"c3a11ff9-d9a5-4e83-aceb-5069548fe635",{"item":238},{"type":220,"media":239,"number":20,"nested_headline":246,"text":247,"anchor":20,"link_extern":20,"link_intern":248},{"type":43,"pixxio":20,"image":240,"media_description":20,"hide_media_description":95},{"type":223,"id":241,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":242},"d5d1d534-83b7-410c-851e-dd84add24240",[243],{"languages_code":244,"title":245,"alt_text":20},{"code":11},"Potted Plant 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategie für nachhaltigen Tourismus","\u003Cp>Dieses Strategiepapier dient als analysebasierter Orientierungsleitfaden und definiert konkrete Handlungsempfehlungen für die ökologischen, sozialen und ökonomischen Herausforderungen der Destination. Erfahren Sie in der vollständigen Dokumentation, wie Dresden Elbland den qualitativen Tourismus im Einklang mit globalen Nachhaltigkeitszielen zukunftsfähig ausrichtet.\u003C/p>",[249],{"item":250},{"id":251,"external_link":20,"file":252},"17",{"id":253},"b5650e06-255b-4d41-b7dd-b0f4131da19c",{"item":255},{"type":220,"media":256,"number":20,"nested_headline":263,"text":264,"anchor":20,"link_extern":20,"link_intern":265},{"type":43,"pixxio":20,"image":257,"media_description":20,"hide_media_description":95},{"type":223,"id":258,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":259},"3b93805c-722c-4ed7-8638-b6c27d0027bd",[260],{"languages_code":261,"title":262,"alt_text":20},{"code":11},"Pin Invoke 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Destinationsstrategie","\u003Cp>Der Tourismus sichert unserer Region jährlich 2,9 Milliarden Euro Umsatz. Bis 2030 entwickeln wir die Destination Dresden Elbland nachhaltig und digital weiter. Erfahren Sie hier alle Details zu den strategischen Handlungsfeldern.\u003C/p>",[266],{"item":267},{"id":268,"external_link":20,"file":269},"12",{"id":270},"4563431a-3f5f-4a45-8a17-ab40ccc9da54",{"item":272},{"type":35,"id":273,"anchor":20,"tagline":274,"headline":275,"semantic":38,"text":276,"media_block":277,"media_enlarged":95,"media_align_right":96,"cta_button":331,"primary_button":20,"highlighted":95},"384","Dresden Tomorrows Home: Strategische Standortkommunikation","Präsentation Dresdens als führender Hochtechnologie- und Wissenschaftsstandort","\u003Cp>Unter der Dachmarke \u003Cstrong>\u003Cem>Dresden Tomorrow’s Home \u003C/em>\u003C/strong>bündelt die Dresden Marketing GmbH die Kommunikation über die wirtschaftlichen und wissenschaftlichen Kernkompetenzen des Standortes. Der Fokus liegt auf der Darstellung global relevanter Schlüsseltechnologien, insbesondere der Mikroelektronik und Nanotechnologie, in denen Dresden als größter Standort Europas fungiert. Weitere Schwerpunkte bilden die Bereiche Robotik, Künstliche Intelligenz, 6G-Mobilfunk sowie Life Sciences und nachhaltige Technologien.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>Das Portal dient als zentrale Informationsplattform für Investoren, Fachkräfte und nationale sowie internationale Partner. Durch das Aufzeigen von Best-Practice-Beispielen, aktuellen Ansiedlungserfolgen und infrastrukturellen Großprojekten wird die Wettbewerbsfähigkeit und Innovationskraft der Region dokumentiert. Ziel ist die nachhaltige Positionierung Dresdens als zukunftsorientierter Wirtschaftsraum und die Sicherung der technologischen Souveränität am Standort.\u003C/p>",[278],{"item":279},{"type":43,"pixxio":280,"image":20,"media_description":330,"hide_media_description":96},{"id":281,"type":46,"fileName":282,"metadata":283,"directLinks":293},1045,"Labor-Regenerationsgenomik_Jürgen-Lösel-DML-BY-NC.jpg",{"Titel_CZ":284,"Titel_DE":285,"Titel_EN":286,"Titel_PL":287,"Copyright":288,"ALT-Text_CZ":289,"ALT-Text_DE":290,"ALT-Text_EN":291,"ALT-Text_PL":292,"CopyrightNotice":288},"Labor regenerativní genomiky","Labor Regenerationsgenomik","Regenerative Genomics Lab","Laboratorium genomiki regeneracyjnej","Jürgen Lösel (DML-BY-NC)","Výzkumnice testuje zelenou kapalinu ve zkumavce; v popředí jsou rozmazané lahve.","Forscherin testet eine grüne Flüssigkeit in einem Reagenzglas; im Vordergrund verschwommen mehrere Flaschen.","Researcher tests a green liquid in a test tube; several bottles are blurred in the foreground.","Badaczka testuje zieloną ciecz w probówce; na pierwszym planie kilka butelek jest rozmytych.",{"480":294,"576":297,"634":300,"640":303,"768":306,"960":309,"992":312,"1200":315,"1268":318,"1280":321,"1400":324,"1920":327},{"url":295,"directLinkID":296},"https://dresden.px.media/plk/ZC/1045-480_8.webp",1842919198,{"url":298,"directLinkID":299},"https://dresden.px.media/plk/g7/1045-576_8.webp",635715397,{"url":301,"directLinkID":302},"https://dresden.px.media/plk/Yp/1045-634_8.webp",1663497602,{"url":304,"directLinkID":305},"https://dresden.px.media/plk/LF/1045-640_8.webp",165243792,{"url":307,"directLinkID":308},"https://dresden.px.media/plk/8p/1045-768_8.webp",1838866818,{"url":310,"directLinkID":311},"https://dresden.px.media/plk/xi/1045-960_8.webp",1428917617,{"url":313,"directLinkID":314},"https://dresden.px.media/plk/eO/1045-992_8.webp",173833720,{"url":316,"directLinkID":317},"https://dresden.px.media/plk/Iq/1045-1200_8.webp",1702431144,{"url":319,"directLinkID":320},"https://dresden.px.media/plk/0K/1045-1268_8.webp",31382632,{"url":322,"directLinkID":323},"https://dresden.px.media/plk/ra/1045-1280_8.webp",399947785,{"url":325,"directLinkID":326},"https://dresden.px.media/plk/Aw/1045-1400_8.webp",204111726,{"url":328,"directLinkID":329},"https://dresden.px.media/plk/oD/1045-1920_8.webp",2077743420,"eine Forscherin in Dresden untersucht Proben",{"__typename":332,"button_label":333,"button_link_extern":334,"button_link_intern":335,"anchor":20,"open_in_new_tab":96,"icon_type":20,"icon_position":20,"button_type":20},"dw_n_button","zur Website Dresden Tomorrows Home","https://www.dresden.de/de/wirtschaft/tomorrowshome.php",[],{"item":337},{"type":35,"id":338,"anchor":20,"tagline":339,"headline":340,"semantic":38,"text":341,"media_block":342,"media_enlarged":95,"media_align_right":96,"cta_button":389,"primary_button":20,"highlighted":95},"385","Dresden Convention Service","Professionelle Unterstützung bei der Planung und Durchführung von Business-Events","\u003Cp>Der Dresden Convention Service agiert als kompetenter Dienstleister für die Akquise und Organisation von Kongressen, Tagungen und Firmenevents. 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