[{"data":1,"prerenderedAt":1745},["ShallowReactive",2],{"page-51-en-GB":3,"config-en-GB":688,"nav":878,"navigation-sub":909},{"dw_page":4},[5],{"id":6,"status":7,"translations":8},"51","published",[9],{"languages_code":10,"name":14,"seo":15,"page_layout":21,"hero":23,"content":32},{"code":11,"name":12,"direction":13},"en-GB","name","ltr","About us ",{"slug":16,"title":17,"description":18,"meta_robots":19,"opengraph_image":20},"/about-us/","Dresden Marketing GmbH – About us","Dresden Marketing GmbH promotes Dresden Elbland as a travel and conference destination. Find out more about our roles, teams and points of contact.","index-follow",null,{"id":22,"layout_settings":20},"1",[24],{"item":25},{"type":26,"id":27,"tagline":28,"headline":29,"semantic":30,"text":31,"cta_button":20,"primary_button":20},"dw_ce_hero_text","64","Strategic marketing for the city and region","Central coordination and international promotion of the Dresden Elbland destination","h1","\u003Cp>Dresden Marketing GmbH (DMG) acts as the official umbrella marketing organisation for the state capital of Dresden and as a close partner of the Elbland Dresden Tourism Association. Its core remit is the national and international promotion of Dresden Elbland as a tourist destination. The company steers tourism development in the areas of leisure tourism, MICE marketing (Meetings, Incentives, Conventions, Exhibitions) and destination marketing.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>By fostering collaboration between municipal bodies, government institutions and private-sector stakeholders, DMG optimises the value generated by tourism. As a knowledge centre, the organisation also provides data from market and trend research to partners and stakeholders. The aim is to sustainably secure the region’s competitiveness and raise its profile as an attractive place to live and do business.\u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Ch1>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/h1>",[33,97,155,274,339,396,584,682],{"item":34},{"type":35,"id":36,"anchor":20,"tagline":20,"headline":37,"semantic":38,"text":39,"media_block":40,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"dw_ce_media_text","1409","Our objectives","h2","\u003Cul>\n\u003Cli>The Dresden Elbland brand is being developed, managed and promoted.\u003C/li>\n\u003Cli>The aim is to raise the national and international profile of the Dresden Elbland brand through a holistic, strategically focused, coordinated and high-profile marketing approach.\u003C/li>\n\u003Cli>Proactive promotion and highlighting of the positive location factors of Dresden and the Dresden-Elbland region, both within the region and nationally and internationally.\u003C/li>\n\u003Cli>- Coordination and networking of activities carried out by municipal and state institutions, as well as industry organisations, that have an impact on Dresden’s marketing.\u003C/li>\n\u003C/ul>",[41],{"item":42},{"type":43,"pixxio":44,"image":20,"media_description":20,"hide_media_description":95},"dw_n_media_element_image",{"id":45,"type":46,"fileName":47,"metadata":48,"directLinks":58},386,"pixxio","Brühlsche-Terrasse_ddpix.de-DML-BY.png",{"Titel_CZ":49,"Titel_DE":50,"Titel_EN":51,"Titel_PL":52,"Copyright":53,"ALT-Text_CZ":54,"ALT-Text_DE":55,"ALT-Text_EN":56,"ALT-Text_PL":57,"CopyrightNotice":53},"Brühlova terasa","Brühlsche Terrasse","Brühl’s Terrace","Tarasy Brühla","","Pohled z Labe na Brühlovu terasu s Akademií výtvarných umění, Frauenkirche a třemi přistavenými parníky","Blick von der Elbe auf die Brühlsche Terrasse mit Kunstakademie, Frauenkirche und drei anliegenden Dampfschiffen","View from the Elbe of Brühl’s Terrace with the Academy of Fine Arts, Frauenkirche and three docked paddle steamers","Widok z Łaby na Tarasy Brühla z Akademią Sztuk Pięknych, Frauenkirche i trzema zacumowanymi parowcami",{"480":59,"576":62,"634":65,"640":68,"768":71,"960":74,"992":77,"1200":80,"1268":83,"1280":86,"1400":89,"1920":92},{"url":60,"directLinkID":61},"https://dresden.px.media/plk/fI/386-480_71.webp",961224110,{"url":63,"directLinkID":64},"https://dresden.px.media/plk/NZ/386-576_71.webp",274372706,{"url":66,"directLinkID":67},"https://dresden.px.media/plk/VG/386-634_71.webp",287241981,{"url":69,"directLinkID":70},"https://dresden.px.media/plk/Wx/386-640_71.webp",998073039,{"url":72,"directLinkID":73},"https://dresden.px.media/plk/BP/386-768_71.webp",1543274835,{"url":75,"directLinkID":76},"https://dresden.px.media/plk/BX/386-960_71.webp",977511632,{"url":78,"directLinkID":79},"https://dresden.px.media/plk/D2/386-992_71.webp",1314027015,{"url":81,"directLinkID":82},"https://dresden.px.media/plk/Ev/386-1200_71.webp",1826226734,{"url":84,"directLinkID":85},"https://dresden.px.media/plk/Of/386-1268_71.webp",205081449,{"url":87,"directLinkID":88},"https://dresden.px.media/plk/EP/386-1280_71.webp",1363256746,{"url":90,"directLinkID":91},"https://dresden.px.media/plk/JF/386-1400_71.webp",1983518358,{"url":93,"directLinkID":94},"https://dresden.px.media/plk/Es/386-1920_71.webp",2145696069,false,true,{"item":98},{"type":35,"id":99,"anchor":20,"tagline":20,"headline":100,"semantic":38,"text":101,"media_block":102,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"1410","Our responsibilities","\u003Cul>\n\u003Cli>Destination management and destination marketing\u003C/li>\n\u003Cli>Steering tourism development in the areas of leisure tourism and promotable business travel.\u003C/li>\n\u003Cli>Integration of the Elbland region (and its partners) into the Dresden Elbland tourism destination.\u003C/li>\n\u003Cli>Generating benefits for visitors, the tourism industry and local residents\u003C/li>\n\u003Cli>Optimising the value created by tourism\u003C/li>\n\u003Cli>Knowledge centre for the industry, stakeholders, partners, customers and interested parties.\u003C/li>\n\u003Cli>Marketing and promotion of Dresden as a MICE destination.\u003C/li>\n\u003C/ul>",[103],{"item":104},{"type":43,"pixxio":105,"image":20,"media_description":20,"hide_media_description":95},{"id":106,"type":46,"fileName":107,"metadata":108,"directLinks":118},2117,"Sonnenuntergang-Spitzhaus-Radebeul_Erik-Gross-DML-BY.jpg",{"Titel_CZ":109,"Titel_DE":110,"Titel_EN":111,"Titel_PL":112,"Copyright":113,"ALT-Text_CZ":114,"ALT-Text_DE":115,"ALT-Text_EN":116,"ALT-Text_PL":117,"CopyrightNotice":113},"Západ slunce na Spitzhausu v Radebeulu","Sonnenuntergang am Spitzhaus Radebeul","Sunset at Spitzhaus Radebeul","Zachód słońca w Spitzhaus Radebeul","Erik Gross (DML-BY)","Mladý pár si užívá západ slunce nad vinicemi u Spitzhausu v Radebeulu, v vinařském regionu Dresden Elbland.","Junges Paar genießt den Sonnenuntergang über den Weinbergen am Spitzhaus Radebeul in Dresden Elbland.","Young couple enjoying the sunset over the vineyards at Spitzhaus Radebeul in the Dresden Elbland wine region.","Młoda para podziwia zachód słońca nad winnicami przy Spitzhaus w Radebeul, w regionie winiarskim Dresden Elbland.",{"480":119,"576":122,"634":125,"640":128,"768":131,"960":134,"992":137,"1200":140,"1268":143,"1280":146,"1400":149,"1920":152},{"url":120,"directLinkID":121},"https://dresden.px.media/plk/78/2117-480_42.webp",1606797629,{"url":123,"directLinkID":124},"https://dresden.px.media/plk/pH/2117-576_42.webp",1618538408,{"url":126,"directLinkID":127},"https://dresden.px.media/plk/et/2117-634_42.webp",1062477924,{"url":129,"directLinkID":130},"https://dresden.px.media/plk/DA/2117-640_42.webp",404631603,{"url":132,"directLinkID":133},"https://dresden.px.media/plk/gK/2117-768_42.webp",760861935,{"url":135,"directLinkID":136},"https://dresden.px.media/plk/6a/2117-960_42.webp",1086540751,{"url":138,"directLinkID":139},"https://dresden.px.media/plk/cU/2117-992_42.webp",754280115,{"url":141,"directLinkID":142},"https://dresden.px.media/plk/T5/2117-1200_42.webp",887663075,{"url":144,"directLinkID":145},"https://dresden.px.media/plk/gP/2117-1268_42.webp",1179523467,{"url":147,"directLinkID":148},"https://dresden.px.media/plk/YM/2117-1280_42.webp",707858403,{"url":150,"directLinkID":151},"https://dresden.px.media/plk/Kj/2117-1400_42.webp",1198146752,{"url":153,"directLinkID":154},"https://dresden.px.media/plk/JL/2117-1920_42.webp",1210680899,{"item":156},{"type":157,"id":158,"anchor":20,"tagline":159,"o_headline":160,"semantic":38,"o_text":161,"media":162,"feature":213},"dw_ce_feature_media","200","Vision and Market Focus","Strategic Principles for Dresden Elbland","\u003Cp>Dresden Marketing GmbH and the Elbland Dresden Tourism Association (e. V.) manage the destination through an integrated strategic concept. By 2030, the capital of Saxony aims to position itself as an internationally recognised destination for culture, science and business. The focus is on high-quality and sustainable growth that meets the changing demands for conscious mobility, authenticity and social responsibility. The data-driven brand strategy identifies five core target groups in leisure tourism based on Sinus-Milieus, as well as decision-makers in the MICE sector.  \u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Cp>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/p>",{"type":43,"pixxio":163,"image":20,"media_description":20,"hide_media_description":95},{"id":164,"type":46,"fileName":165,"metadata":166,"directLinks":176},1603,"Blick-in-Richtung-Sächsische-Schweiz_ddpix-de-DML-BY.jpg",{"Titel_CZ":167,"Titel_DE":168,"Titel_EN":169,"Titel_PL":170,"Copyright":171,"ALT-Text_CZ":172,"ALT-Text_DE":173,"ALT-Text_EN":174,"ALT-Text_PL":175,"CopyrightNotice":171},"Pohled z Drážďan směrem k Saskému Švýcarsku se zámky u Labe a mostem Blaues Wunder","Dresden mit Blick in Richtung Sächsische Schweiz","View from Dresden towards Saxon Switzerland with Elbe Castles and the Blue Wonder","Widok z Drezna w kierunku Szwajcarii Saksońskiej z zamkami nad Łabą i mostem Niebieski Cud","ddpix.de (DML-BY)","Panoramatický pohled z Drážďan směrem k Saskému Švýcarsku s třemi zámky u Labe – Albrechtsberg, Lingnerschloss a Eckberg – a mostem Blaues Wunder v popředí.","Panoramablick von Dresden in Richtung Sächsische Schweiz mit den Elbschlössern Schloss Albrechtsberg, Lingnerschloss und Schloss Eckberg sowie der Elbbrücke Blaues Wunder im Vordergrund.","Panoramic view from Dresden towards Saxon Switzerland, with the Elbe castles Albrechtsberg Palace, Lingner Palace and Eckberg Palace, as well as the Blue Wonder bridge in the foreground.","Panoramiczny widok z Drezna w kierunku Szwajcarii Saksońskiej. Na pierwszym planie trzy zamki nad Łabą – Albrechtsberg, Lingnerschloss i Eckberg – oraz most Niebieski Cud.",{"480":177,"576":180,"634":183,"640":186,"768":189,"960":192,"992":195,"1200":198,"1268":201,"1280":204,"1400":207,"1920":210},{"url":178,"directLinkID":179},"https://dresden.px.media/plk/9k/1603-480_107.webp",1538011212,{"url":181,"directLinkID":182},"https://dresden.px.media/plk/AH/1603-576_107.webp",834882167,{"url":184,"directLinkID":185},"https://dresden.px.media/plk/Hs/1603-634_107.webp",499373854,{"url":187,"directLinkID":188},"https://dresden.px.media/plk/bl/1603-640_107.webp",612567572,{"url":190,"directLinkID":191},"https://dresden.px.media/plk/4I/1603-768_107.webp",2095411402,{"url":193,"directLinkID":194},"https://dresden.px.media/plk/YD/1603-960_107.webp",1968896613,{"url":196,"directLinkID":197},"https://dresden.px.media/plk/yu/1603-992_107.webp",799396404,{"url":199,"directLinkID":200},"https://dresden.px.media/plk/l6/1603-1200_107.webp",2101038881,{"url":202,"directLinkID":203},"https://dresden.px.media/plk/NP/1603-1268_107.webp",2132563520,{"url":205,"directLinkID":206},"https://dresden.px.media/plk/q6/1603-1280_107.webp",1349179245,{"url":208,"directLinkID":209},"https://dresden.px.media/plk/uv/1603-1400_107.webp",1199525206,{"url":211,"directLinkID":212},"https://dresden.px.media/plk/7K/1603-1920_107.webp",1637406194,[214],{"dw_ce_feature_row_id":215},{"type":216,"feature_item":217},"dw_ce_feature_row",[218,239,257],{"item":219},{"type":220,"media":221,"number":20,"nested_headline":230,"text":231,"anchor":20,"link_extern":232,"link_intern":233},"dw_n_feature",{"type":43,"pixxio":20,"image":222,"media_description":20,"hide_media_description":95},{"type":223,"id":224,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":225},"directus_files","d454e034-c83f-4a1f-adf0-47b9a0f5d1eb",[226],{"languages_code":227,"title":229,"alt_text":20},{"code":228},"de-DE","Strategy 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Tourism Strategy 2030","\u003Cp>Find out in our tourism strategy how a spirit of innovation and sustainability help to safeguard the region’s quality of life and scenic beauty.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Tourismusstrategie_Dresden_Anlage1_V1618_22.pdf",[234],{"item":235},{"id":236,"external_link":20,"file":237},"14",{"id":238},"c3a11ff9-d9a5-4e83-aceb-5069548fe635",{"item":240},{"type":220,"media":241,"number":20,"nested_headline":248,"text":249,"anchor":20,"link_extern":250,"link_intern":251},{"type":43,"pixxio":20,"image":242,"media_description":20,"hide_media_description":95},{"type":223,"id":243,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":244},"d5d1d534-83b7-410c-851e-dd84add24240",[245],{"languages_code":246,"title":247,"alt_text":20},{"code":228},"Potted Plant 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategy for sustainable tourism","\u003Cp>This strategy paper serves as an analysis-based guide and sets out specific recommendations for addressing the destination’s environmental, social and economic challenges. Read the full report to find out how Dresden Elbland is shaping high-quality tourism for the future in line with global sustainability goals.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Nachhaltigkeitsstrategie_Dresden_Elbland_April_2024_NEU.pdf",[252],{"item":253},{"id":254,"external_link":20,"file":255},"17",{"id":256},"b5650e06-255b-4d41-b7dd-b0f4131da19c",{"item":258},{"type":220,"media":259,"number":20,"nested_headline":266,"text":267,"anchor":20,"link_extern":20,"link_intern":268},{"type":43,"pixxio":20,"image":260,"media_description":20,"hide_media_description":95},{"type":223,"id":261,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":262},"3b93805c-722c-4ed7-8638-b6c27d0027bd",[263],{"languages_code":264,"title":265,"alt_text":20},{"code":228},"Pin Invoke 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Destination strategy","\u003Cp>text to follow\u003C/p>",[269],{"item":270},{"id":271,"external_link":20,"file":272},"12",{"id":273},"4563431a-3f5f-4a45-8a17-ab40ccc9da54",{"item":275},{"type":35,"id":276,"anchor":20,"tagline":277,"headline":278,"semantic":38,"text":279,"media_block":280,"media_enlarged":95,"media_align_right":96,"cta_button":334,"primary_button":20,"highlighted":95},"1411","Dresden Tomorrows Home: Strategic location communication","Presenting Dresden as a leading centre for high technology and science","\u003Cp>Under the umbrella brand \u003Cstrong>\u003Cem>‘Dresden Tomorrow’s Home’\u003C/em>\u003C/strong>, Dresden Marketing GmbH coordinates communications regarding the city’s core economic and scientific strengths. The focus is on showcasing key technologies of global significance, particularly microelectronics and nanotechnology, in which Dresden is Europe’s leading centre. Other key areas include robotics, artificial intelligence, 6G mobile communications, life sciences and sustainable technologies.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>The portal serves as a central information platform for investors, skilled workers and national and international partners. By highlighting examples of best practice, recent successful business locational projects and major infrastructure projects, the region’s competitiveness and innovative strength are demonstrated. The aim is to position Dresden sustainably as a forward-looking economic region and to safeguard the location’s technological sovereignty.\u003C/p>",[281],{"item":282},{"type":43,"pixxio":283,"image":20,"media_description":333,"hide_media_description":96},{"id":284,"type":46,"fileName":285,"metadata":286,"directLinks":296},1045,"Labor-Regenerationsgenomik_Jürgen-Lösel-DML-BY-NC.jpg",{"Titel_CZ":287,"Titel_DE":288,"Titel_EN":289,"Titel_PL":290,"Copyright":291,"ALT-Text_CZ":292,"ALT-Text_DE":293,"ALT-Text_EN":294,"ALT-Text_PL":295,"CopyrightNotice":291},"Labor regenerativní genomiky","Labor Regenerationsgenomik","Regenerative Genomics Lab","Laboratorium genomiki regeneracyjnej","Jürgen Lösel (DML-BY-NC)","Výzkumnice testuje zelenou kapalinu ve zkumavce; v popředí jsou rozmazané lahve.","Forscherin testet eine grüne Flüssigkeit in einem Reagenzglas; im Vordergrund verschwommen mehrere Flaschen.","Researcher tests a green liquid in a test tube; several bottles are blurred in the foreground.","Badaczka testuje zieloną ciecz w probówce; na pierwszym planie kilka butelek jest rozmytych.",{"480":297,"576":300,"634":303,"640":306,"768":309,"960":312,"992":315,"1200":318,"1268":321,"1280":324,"1400":327,"1920":330},{"url":298,"directLinkID":299},"https://dresden.px.media/plk/ZC/1045-480_8.webp",1842919198,{"url":301,"directLinkID":302},"https://dresden.px.media/plk/g7/1045-576_8.webp",635715397,{"url":304,"directLinkID":305},"https://dresden.px.media/plk/Yp/1045-634_8.webp",1663497602,{"url":307,"directLinkID":308},"https://dresden.px.media/plk/LF/1045-640_8.webp",165243792,{"url":310,"directLinkID":311},"https://dresden.px.media/plk/8p/1045-768_8.webp",1838866818,{"url":313,"directLinkID":314},"https://dresden.px.media/plk/xi/1045-960_8.webp",1428917617,{"url":316,"directLinkID":317},"https://dresden.px.media/plk/eO/1045-992_8.webp",173833720,{"url":319,"directLinkID":320},"https://dresden.px.media/plk/Iq/1045-1200_8.webp",1702431144,{"url":322,"directLinkID":323},"https://dresden.px.media/plk/0K/1045-1268_8.webp",31382632,{"url":325,"directLinkID":326},"https://dresden.px.media/plk/ra/1045-1280_8.webp",399947785,{"url":328,"directLinkID":329},"https://dresden.px.media/plk/Aw/1045-1400_8.webp",204111726,{"url":331,"directLinkID":332},"https://dresden.px.media/plk/oD/1045-1920_8.webp",2077743420,"A researcher in Dresden is analysing samples",{"__typename":335,"button_label":336,"button_link_extern":337,"button_link_intern":338,"anchor":20,"open_in_new_tab":96,"icon_type":20,"icon_position":20,"button_type":20},"dw_n_button","Visit the Dresden Tomorrows Home website","https://www.visit-dresden-elbland.de/standortmarketing",[],{"item":340},{"type":35,"id":341,"anchor":20,"tagline":342,"headline":343,"semantic":38,"text":344,"media_block":345,"media_enlarged":95,"media_align_right":96,"cta_button":392,"primary_button":20,"highlighted":95},"1412","Dresden Convention Service","Professional support with the planning and organisation of business events","\u003Cp>Dresden Convention Service acts as a specialist service provider for the acquisition and organisation of congresses, conferences and corporate events. Its portfolio of services includes free advice on venue selection, the arrangement of hotel accommodation, and the provision of contacts to regional event service providers and academic institutions.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>The platform serves as a strategic link between event planners and the local MICE infrastructure (Meetings, Incentives, Conventions, Exhibitions). By providing detailed information on capacity, technical standards and supporting programmes, Dresden Convention Service helps to ensure the high quality of events. 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