[{"data":1,"prerenderedAt":1743},["ShallowReactive",2],{"page-51-pl-PL":3,"config-pl-PL":688,"nav":876,"navigation-sub":907},{"dw_page":4},[5],{"id":6,"status":7,"translations":8},"51","published",[9],{"languages_code":10,"name":14,"seo":15,"page_layout":21,"hero":23,"content":32},{"code":11,"name":12,"direction":13},"pl-PL","name","ltr","O nas ",{"slug":16,"title":17,"description":18,"meta_robots":19,"opengraph_image":20},"/about-us/","Dresden Marketing GmbH – O nas","Firma Dresden Marketing GmbH promuje region Dresden Elbland jako miejsce turystyczne i kongresowe. Zapoznaj się z zadaniami, zespołami i osobami kontaktowymi.","index-follow",null,{"id":22,"layout_settings":20},"1",[24],{"item":25},{"type":26,"id":27,"tagline":28,"headline":29,"semantic":30,"text":31,"cta_button":20,"primary_button":20},"dw_ce_hero_text","68","Strategiczny marketing dla miasta i regionu","Centralna koordynacja i promocja regionu turystycznego Dresden Elbland na arenie międzynarodowej","h1","\u003Cp>Firma Dresden Marketing GmbH (DMG) pełni rolę oficjalnej organizacji marketingowej stolicy kraju związkowego Drezna oraz bliskiego partnera Stowarzyszenia Turystycznego Elbland Dresden. Głównym zadaniem firmy jest promocja regionu turystycznego Dresden Elbland na rynku krajowym i międzynarodowym. Przedsiębiorstwo kieruje rozwojem turystyki w obszarach turystyki rekreacyjnej, marketingu MICE (spotkania, imprezy motywacyjne, kongresy, wystawy) oraz marketingu lokalizacji.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>Dzięki nawiązaniu współpracy między instytucjami miejskimi, organami państwowymi oraz prywatnymi podmiotami branżowymi firma DMG optymalizuje wartość dodaną generowaną przez turystykę. Jako centrum wiedzy organizacja udostępnia ponadto partnerom i interesariuszom dane pochodzące z badań rynkowych i analiz trendów. Celem jest trwałe zapewnienie konkurencyjności oraz zwiększenie rozpoznawalności regionu jako atrakcyjnego miejsca do życia i prowadzenia działalności gospodarczej.\u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Ch1>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/h1>",[33,97,155,274,339,396,584,682],{"item":34},{"type":35,"id":36,"anchor":20,"tagline":20,"headline":37,"semantic":38,"text":39,"media_block":40,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"dw_ce_media_text","1425","Nasze cele","h2","\u003Cul>\n\u003Cli>Marka „Dresden Elbland” jest rozwijana, zarządzana i promowana.\u003C/li>\n\u003Cli>Celem jest zwiększenie rozpoznawalności marki „Dresden Elbland” w kraju i za granicą poprzez kompleksowe, strategicznie ukierunkowane, skoordynowane i wyraziste działania marketingowe.\u003C/li>\n\u003Cli>Aktywne prezentowanie i promowanie pozytywnych atutów lokalizacyjnych Drezna oraz regionu Dresden-Elbland zarówno w samym regionie, jak i na arenie krajowej oraz międzynarodowej.\u003C/li>\n\u003Cli>- Koordynacja i tworzenie sieci współpracy między działaniami instytucji miejskich i państwowych oraz przedsiębiorstw branżowych, które mają wpływ na promocję Drezna.\u003C/li>\n\u003C/ul>",[41],{"item":42},{"type":43,"pixxio":44,"image":20,"media_description":20,"hide_media_description":95},"dw_n_media_element_image",{"id":45,"type":46,"fileName":47,"metadata":48,"directLinks":58},386,"pixxio","Brühlsche-Terrasse_ddpix.de-DML-BY.png",{"Titel_CZ":49,"Titel_DE":50,"Titel_EN":51,"Titel_PL":52,"Copyright":53,"ALT-Text_CZ":54,"ALT-Text_DE":55,"ALT-Text_EN":56,"ALT-Text_PL":57,"CopyrightNotice":53},"Brühlova terasa","Brühlsche Terrasse","Brühl’s Terrace","Tarasy Brühla","","Pohled z Labe na Brühlovu terasu s Akademií výtvarných umění, Frauenkirche a třemi přistavenými parníky","Blick von der Elbe auf die Brühlsche Terrasse mit Kunstakademie, Frauenkirche und drei anliegenden Dampfschiffen","View from the Elbe of Brühl’s Terrace with the Academy of Fine Arts, Frauenkirche and three docked paddle steamers","Widok z Łaby na Tarasy Brühla z Akademią Sztuk Pięknych, Frauenkirche i trzema zacumowanymi parowcami",{"480":59,"576":62,"634":65,"640":68,"768":71,"960":74,"992":77,"1200":80,"1268":83,"1280":86,"1400":89,"1920":92},{"url":60,"directLinkID":61},"https://dresden.px.media/plk/fI/386-480_71.webp",961224110,{"url":63,"directLinkID":64},"https://dresden.px.media/plk/NZ/386-576_71.webp",274372706,{"url":66,"directLinkID":67},"https://dresden.px.media/plk/VG/386-634_71.webp",287241981,{"url":69,"directLinkID":70},"https://dresden.px.media/plk/Wx/386-640_71.webp",998073039,{"url":72,"directLinkID":73},"https://dresden.px.media/plk/BP/386-768_71.webp",1543274835,{"url":75,"directLinkID":76},"https://dresden.px.media/plk/BX/386-960_71.webp",977511632,{"url":78,"directLinkID":79},"https://dresden.px.media/plk/D2/386-992_71.webp",1314027015,{"url":81,"directLinkID":82},"https://dresden.px.media/plk/Ev/386-1200_71.webp",1826226734,{"url":84,"directLinkID":85},"https://dresden.px.media/plk/Of/386-1268_71.webp",205081449,{"url":87,"directLinkID":88},"https://dresden.px.media/plk/EP/386-1280_71.webp",1363256746,{"url":90,"directLinkID":91},"https://dresden.px.media/plk/JF/386-1400_71.webp",1983518358,{"url":93,"directLinkID":94},"https://dresden.px.media/plk/Es/386-1920_71.webp",2145696069,false,true,{"item":98},{"type":35,"id":99,"anchor":20,"tagline":20,"headline":100,"semantic":38,"text":101,"media_block":102,"media_enlarged":95,"media_align_right":96,"cta_button":20,"primary_button":20,"highlighted":95},"1426","Nasze zadania","\u003Cul>\n\u003Cli>Zarządzanie destynacją i marketing destynacji\u003C/li>\n\u003Cli>Kierowanie rozwojem turystyki w obszarach turystyki rekreacyjnej oraz podróży służbowych, które można promować.\u003C/li>\n\u003Cli>Włączenie regionu Elbland (wraz z jego partnerami) do destynacji turystycznej Dresden Elbland.\u003C/li>\n\u003Cli>Tworzenie korzyści dla gości, branży turystycznej i mieszkańców\u003C/li>\n\u003Cli>Optymalizacja wartości dodanej wynikającej z turystyki\u003C/li>\n\u003Cli>Centrum wiedzy dla branży, interesariuszy, partnerów, klientów i osób zainteresowanych.\u003C/li>\n\u003Cli>Promocja i pozyskiwanie klientów dla Drezna jako destynacji MICE.\u003C/li>\n\u003C/ul>",[103],{"item":104},{"type":43,"pixxio":105,"image":20,"media_description":20,"hide_media_description":95},{"id":106,"type":46,"fileName":107,"metadata":108,"directLinks":118},2117,"Sonnenuntergang-Spitzhaus-Radebeul_Erik-Gross-DML-BY.jpg",{"Titel_CZ":109,"Titel_DE":110,"Titel_EN":111,"Titel_PL":112,"Copyright":113,"ALT-Text_CZ":114,"ALT-Text_DE":115,"ALT-Text_EN":116,"ALT-Text_PL":117,"CopyrightNotice":113},"Západ slunce na Spitzhausu v Radebeulu","Sonnenuntergang am Spitzhaus Radebeul","Sunset at Spitzhaus Radebeul","Zachód słońca w Spitzhaus Radebeul","Erik Gross (DML-BY)","Mladý pár si užívá západ slunce nad vinicemi u Spitzhausu v Radebeulu, v vinařském regionu Dresden Elbland.","Junges Paar genießt den Sonnenuntergang über den Weinbergen am Spitzhaus Radebeul in Dresden Elbland.","Young couple enjoying the sunset over the vineyards at Spitzhaus Radebeul in the Dresden Elbland wine region.","Młoda para podziwia zachód słońca nad winnicami przy Spitzhaus w Radebeul, w regionie winiarskim Dresden Elbland.",{"480":119,"576":122,"634":125,"640":128,"768":131,"960":134,"992":137,"1200":140,"1268":143,"1280":146,"1400":149,"1920":152},{"url":120,"directLinkID":121},"https://dresden.px.media/plk/78/2117-480_42.webp",1606797629,{"url":123,"directLinkID":124},"https://dresden.px.media/plk/pH/2117-576_42.webp",1618538408,{"url":126,"directLinkID":127},"https://dresden.px.media/plk/et/2117-634_42.webp",1062477924,{"url":129,"directLinkID":130},"https://dresden.px.media/plk/DA/2117-640_42.webp",404631603,{"url":132,"directLinkID":133},"https://dresden.px.media/plk/gK/2117-768_42.webp",760861935,{"url":135,"directLinkID":136},"https://dresden.px.media/plk/6a/2117-960_42.webp",1086540751,{"url":138,"directLinkID":139},"https://dresden.px.media/plk/cU/2117-992_42.webp",754280115,{"url":141,"directLinkID":142},"https://dresden.px.media/plk/T5/2117-1200_42.webp",887663075,{"url":144,"directLinkID":145},"https://dresden.px.media/plk/gP/2117-1268_42.webp",1179523467,{"url":147,"directLinkID":148},"https://dresden.px.media/plk/YM/2117-1280_42.webp",707858403,{"url":150,"directLinkID":151},"https://dresden.px.media/plk/Kj/2117-1400_42.webp",1198146752,{"url":153,"directLinkID":154},"https://dresden.px.media/plk/JL/2117-1920_42.webp",1210680899,{"item":156},{"type":157,"id":158,"anchor":20,"tagline":159,"o_headline":160,"semantic":38,"o_text":161,"media":162,"feature":213},"dw_ce_feature_media","204","Wizja i orientacja rynkowa","Zasady strategiczne dla regionu Dresden Elbland","\u003Cp>Firma Dresden Marketing GmbH oraz stowarzyszenie Tourismusverband Elbland Dresden e. V. zarządzają regionem turystycznym w oparciu o zintegrowaną koncepcję strategiczną. Do roku 2030 stolica Saksonii ma stać się rozpoznawalnym na arenie międzynarodowej ośrodkiem kultury, nauki i gospodarki. Nacisk kładziony jest na jakościowy i zrównoważony rozwój, odpowiadający zmieniającym się wymaganiom w zakresie świadomej mobilności, autentyczności i odpowiedzialności społecznej. Strategia marki oparta na danych określa pięć głównych grup docelowych w turystyce rekreacyjnej w oparciu o model Sinus-Milieus, a także decydentów w segmencie MICE.  \u003C/p>\n\u003Ch1> \u003C/h1>\n\u003Cp>\u003Cstrong>#VisitDresden #DresdenElbland\u003C/strong>\u003C/p>",{"type":43,"pixxio":163,"image":20,"media_description":20,"hide_media_description":95},{"id":164,"type":46,"fileName":165,"metadata":166,"directLinks":176},1603,"Blick-in-Richtung-Sächsische-Schweiz_ddpix-de-DML-BY.jpg",{"Titel_CZ":167,"Titel_DE":168,"Titel_EN":169,"Titel_PL":170,"Copyright":171,"ALT-Text_CZ":172,"ALT-Text_DE":173,"ALT-Text_EN":174,"ALT-Text_PL":175,"CopyrightNotice":171},"Pohled z Drážďan směrem k Saskému Švýcarsku se zámky u Labe a mostem Blaues Wunder","Dresden mit Blick in Richtung Sächsische Schweiz","View from Dresden towards Saxon Switzerland with Elbe Castles and the Blue Wonder","Widok z Drezna w kierunku Szwajcarii Saksońskiej z zamkami nad Łabą i mostem Niebieski Cud","ddpix.de (DML-BY)","Panoramatický pohled z Drážďan směrem k Saskému Švýcarsku s třemi zámky u Labe – Albrechtsberg, Lingnerschloss a Eckberg – a mostem Blaues Wunder v popředí.","Panoramablick von Dresden in Richtung Sächsische Schweiz mit den Elbschlössern Schloss Albrechtsberg, Lingnerschloss und Schloss Eckberg sowie der Elbbrücke Blaues Wunder im Vordergrund.","Panoramic view from Dresden towards Saxon Switzerland, with the Elbe castles Albrechtsberg Palace, Lingner Palace and Eckberg Palace, as well as the Blue Wonder bridge in the foreground.","Panoramiczny widok z Drezna w kierunku Szwajcarii Saksońskiej. Na pierwszym planie trzy zamki nad Łabą – Albrechtsberg, Lingnerschloss i Eckberg – oraz most Niebieski Cud.",{"480":177,"576":180,"634":183,"640":186,"768":189,"960":192,"992":195,"1200":198,"1268":201,"1280":204,"1400":207,"1920":210},{"url":178,"directLinkID":179},"https://dresden.px.media/plk/9k/1603-480_107.webp",1538011212,{"url":181,"directLinkID":182},"https://dresden.px.media/plk/AH/1603-576_107.webp",834882167,{"url":184,"directLinkID":185},"https://dresden.px.media/plk/Hs/1603-634_107.webp",499373854,{"url":187,"directLinkID":188},"https://dresden.px.media/plk/bl/1603-640_107.webp",612567572,{"url":190,"directLinkID":191},"https://dresden.px.media/plk/4I/1603-768_107.webp",2095411402,{"url":193,"directLinkID":194},"https://dresden.px.media/plk/YD/1603-960_107.webp",1968896613,{"url":196,"directLinkID":197},"https://dresden.px.media/plk/yu/1603-992_107.webp",799396404,{"url":199,"directLinkID":200},"https://dresden.px.media/plk/l6/1603-1200_107.webp",2101038881,{"url":202,"directLinkID":203},"https://dresden.px.media/plk/NP/1603-1268_107.webp",2132563520,{"url":205,"directLinkID":206},"https://dresden.px.media/plk/q6/1603-1280_107.webp",1349179245,{"url":208,"directLinkID":209},"https://dresden.px.media/plk/uv/1603-1400_107.webp",1199525206,{"url":211,"directLinkID":212},"https://dresden.px.media/plk/7K/1603-1920_107.webp",1637406194,[214],{"dw_ce_feature_row_id":215},{"type":216,"feature_item":217},"dw_ce_feature_row",[218,239,257],{"item":219},{"type":220,"media":221,"number":20,"nested_headline":230,"text":231,"anchor":20,"link_extern":232,"link_intern":233},"dw_n_feature",{"type":43,"pixxio":20,"image":222,"media_description":20,"hide_media_description":95},{"type":223,"id":224,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":225},"directus_files","d454e034-c83f-4a1f-adf0-47b9a0f5d1eb",[226],{"languages_code":227,"title":229,"alt_text":20},{"code":228},"de-DE","Strategy 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategia turystyczna 2030","\u003Cp>Zapoznaj się z naszą strategią turystyczną, aby dowiedzieć się, w jaki sposób otwartość na innowacje i zrównoważony rozwój zapewniają jakość życia i piękno krajobrazu regionu.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Tourismusstrategie_Dresden_Anlage1_V1618_22.pdf",[234],{"item":235},{"id":236,"external_link":20,"file":237},"14",{"id":238},"c3a11ff9-d9a5-4e83-aceb-5069548fe635",{"item":240},{"type":220,"media":241,"number":20,"nested_headline":248,"text":249,"anchor":20,"link_extern":250,"link_intern":251},{"type":43,"pixxio":20,"image":242,"media_description":20,"hide_media_description":95},{"type":223,"id":243,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":244},"d5d1d534-83b7-410c-851e-dd84add24240",[245],{"languages_code":246,"title":247,"alt_text":20},{"code":228},"Potted Plant 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategia na rzecz zrównoważonej turystyki","\u003Cp>Niniejszy dokument strategiczny stanowi oparty na analizie przewodnik i określa konkretne zalecenia dotyczące działań mających na celu sprostanie wyzwaniom ekologicznym, społecznym i gospodarczym regionu turystycznego. Zapoznaj się z pełną dokumentacją, aby dowiedzieć się, w jaki sposób region Dresden Elbland kształtuje zrównoważoną turystykę wysokiej jakości zgodnie z globalnymi celami zrównoważonego rozwoju.\u003C/p>","https://www.visit-dresden-elbland.de/fileadmin/Mediendatenbank/PDF_Dokumente/DMG/Nachhaltigkeitsstrategie_Dresden_Elbland_April_2024_NEU.pdf",[252],{"item":253},{"id":254,"external_link":20,"file":255},"17",{"id":256},"b5650e06-255b-4d41-b7dd-b0f4131da19c",{"item":258},{"type":220,"media":259,"number":20,"nested_headline":266,"text":267,"anchor":20,"link_extern":20,"link_intern":268},{"type":43,"pixxio":20,"image":260,"media_description":20,"hide_media_description":95},{"type":223,"id":261,"width":20,"height":20,"copyright":20,"focal_point_x":20,"focal_point_y":20,"translations":262},"3b93805c-722c-4ed7-8638-b6c27d0027bd",[263],{"languages_code":264,"title":265,"alt_text":20},{"code":228},"Pin Invoke 48dp 1 F1 F1 F Fil L0 Wght400 Gra D0 Opsz48","Strategia dotycząca miejsc docelowych","\u003Cp>tekst jeszcze nie jest gotowy\u003C/p>",[269],{"item":270},{"id":271,"external_link":20,"file":272},"12",{"id":273},"4563431a-3f5f-4a45-8a17-ab40ccc9da54",{"item":275},{"type":35,"id":276,"anchor":20,"tagline":277,"headline":278,"semantic":38,"text":279,"media_block":280,"media_enlarged":95,"media_align_right":96,"cta_button":334,"primary_button":20,"highlighted":95},"1427","Dresden Tomorrows Home: Strategiczna komunikacja lokalizacyjna","Prezentacja Drezna jako wiodącego ośrodka zaawansowanych technologii i nauki","\u003Cp>Pod marką parasolową \u003Cstrong>\u003Cem>„Dresden Tomorrow’s Home”\u003C/em>\u003C/strong> firma Dresden Marketing GmbH skupia działania komunikacyjne dotyczące kluczowych kompetencji gospodarczych i naukowych tego ośrodka. Główny nacisk kładziony jest na prezentację kluczowych technologii o znaczeniu globalnym, w szczególności mikroelektroniki i nanotechnologii, w których Drezno jest największym ośrodkiem w Europie. Kolejnymi obszarami priorytetowymi są robotyka, sztuczna inteligencja, sieci komórkowe 6G, a także nauki przyrodnicze i technologie zrównoważone.\u003C/p>\n\u003Cp> \u003C/p>\n\u003Cp>Portal służy jako centralna platforma informacyjna dla inwestorów, specjalistów oraz partnerów krajowych i międzynarodowych. Poprzez prezentację przykładów najlepszych praktyk, aktualnych sukcesów w zakresie pozyskiwania nowych przedsiębiorstw oraz dużych projektów infrastrukturalnych dokumentowana jest konkurencyjność i potencjał innowacyjny regionu. 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