The Market and Trend Research department monitors and analyses current developments and trends in tourism, location and MICE marketing for the city of Dresden and the Elbland region across all departments. In addition to the monthly analysis of public data, e.g. the accommodation statistics of the State Statistical Office, the focus is on collecting its own market research data as a basis for the strategic business orientation of Dresden Marketing GmbH.
Regular surveys within the tourism and congress industry are just as much a part of the action portfolio as the collection and evaluation of comparative data from competitors and networking in European associations to analyse upcoming trends in tourism and location marketing. In addition, the market research department regularly makes the most important findings and recommendations for action available to industry partners, stakeholders and specialist circles in the national and international environment.