Dresden is one of the most beautiful cities in Germany and, in combination with the Elbland region, a major asset - for our guests, for residents and for us, the team at Dresden Marketing GmbH. Here you can see what we are currently working on.
Current projects
That's where we are right now
Inspiring guests for Carl Maria von Weber in Dresden
Dresden will honour Carl Maria von Weber with a year of celebrations in 2026. We are capitalising on this for tourism purposes and linking it to the 150th anniversary of the Wagner Festival. Under the motto ‘Discover Romanticism. Festival Year 2026’, we are bundling our communication measures – including the landing page at https://www.visit-dresden-elbland.de/en/weber, flyers, press and social media work, and the newly developed Weber Trail with three Komoot tours. Flyers and images are available for download on the Dresden Media Server.
Photo: The campaign motif showcases Weber and Wagner 2026 accordingly.
High visibility for Dresden Elbland during the Christmas season
The Christmas season kicks off here with the opening of the 591st Dresden Striezelmarkt at the end of November. As in previous years, we welcome many guests from Germany and abroad during this special time. Our Christmas communication campaign has been running for several weeks now in our core international markets and in our largest target market, Germany. The aim is to inspire people to travel and further raise awareness of the region as an atmospheric winter destination.
The mix of measures includes online and out-of-home campaigns, radio spots, advertorials, press relations and the popular Christmas brochure, which we produce in collaboration with Dresden Information. We also manage the official landing page for the Christmas season.
New support for conference organisers in Dresden
Together with the state capital Dresden, we have launched the Dresden Congress Fund. Organisers of specialist congresses can now apply for additional support to successfully stage their events in Dresden. Selected specialist congresses will receive one-off funding in the form of a cooperation grant. This is based on a contractual cooperation agreement which, in addition to financial support, provides for joint advertising in particular.
Our goal behind this is to attract more large and international congresses and conferences to Dresden and make the city even more visible as a congress destination.
All information and the application form can be found here: www.dresden-convention.com/service/kongressfonds