Dresden is one of the most beautiful cities in Germany and, in combination with the Elbland region, a major asset - for our guests, for residents and for us, the team at Dresden Marketing GmbH. Here you can see what we are currently working on.
Current projects
That's where we are right now
High visibility for Dresden Elbland during the Christmas season
The Christmas season kicks off here with the opening of the 591st Dresden Striezelmarkt at the end of November. As in previous years, we welcome many guests from Germany and abroad during this special time. Our Christmas communication campaign has been running for several weeks now in our core international markets and in our largest target market, Germany. The aim is to inspire people to travel and further raise awareness of the region as an atmospheric winter destination.
The mix of measures includes online and out-of-home campaigns, radio spots, advertorials, press relations and the popular Christmas brochure, which we produce in collaboration with Dresden Information. We also manage the official landing page for the Christmas season.
New support for conference organisers in Dresden
Together with the state capital Dresden, we have launched the Dresden Congress Fund. Organisers of specialist congresses can now apply for additional support to successfully stage their events in Dresden. Selected specialist congresses will receive one-off funding in the form of a cooperation grant. This is based on a contractual cooperation agreement which, in addition to financial support, provides for joint advertising in particular.
Our goal behind this is to attract more large and international congresses and conferences to Dresden and make the city even more visible as a congress destination.
All information and the application form can be found here: www.dresden-convention.com/service/kongressfonds
THE 2025 FINALS in Dresden
From 31 July to 3 August 2025, DIE FINALS took place in Dresden for the first time. Germany's best athletes competed against each other in 20 different sports – from archery and fencing to basketball and lacrosse. We provided communications support for this major sporting event with nationwide out-of-home advertising, editorial articles, social media and our podcast. Our goal is to raise the profile of Dresden Elbland as a venue for high-profile sporting events and to showcase new reasons to visit.
‘The finals in Dresden are not only getting the athletes moving, but the city as well. Saxony's capital doesn't have to try to be Paris – it's creating its own Olympic flair.’ – this is how FAZ sports editor Julia Basic described the event. To us, it sounded like the dream of Dresden as a sports city coming true. Inspired by the spirit of the 2025 Finals and the unique backdrop of Dresden, we are now moving forward with new sporting events, such as the World Transplant Games Dresden (17 to 24 August 2025).
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