© Sebastian Weingart (DML-BY)

That's us

Tasks and objectives of Dresden Marketing GmbH

Marketing Dresden Elbland as a dynamic congress, business and science location is a task to which we are highly committed. As an umbrella marketing organisation, we network the relevant players at the location in order to jointly create attractive and sustainable offers for all target groups. At the same time, we highlight the enormous opportunities that Dresden offers for people from all sectors, cultures and with the most diverse interests - for entrepreneurs, researchers and students as well as for organisers of congresses, conferences and events.


committed colleagues

100 %

passion for Dresden Elbland

© Florian Kneffel (DML BY)

Our objectives

  • Development, management and communication of the Dresden Elbland brand

  • Raising the national and international profile of the Dresden Elbland brand through holistic, strategically orientated, coordinated and high-profile marketing

  • Offensive presentation and promotion of the perception of the positive location factors of Dresden and the Dresden Elbland region within the region as well as nationally and internationally

  • Coordination and networking of the activities of municipal and state organisations and industry companies that have an impact on Dresden marketing

Our tasks

  • Destination management and destination marketing

  • Management of tourism development in the areas of leisure tourism and promotable business travel

  • Integration of the Elbland (and its partners) into the Dresden Elbland tourism destination

  • Generating benefits for guests, the tourism industry AND citizens

  • Optimisation of added value from tourism

  • Knowledge centre for the industry, stakeholders, partners, customers and interested parties

  • Marketing and acquisition of Dresden as a MICE destination

Our vision

Tourismusstrategie 2030

In 2030, Dresden will be the most important and internationally renowned cultural, scientific and economic destination between Berlin, Prague and Wroclaw, in the heart of Europe. The Saxon state capital is a growing, forward-looking and green city that welcomes its guests and new citizens. Innovation and sustainability characterise its constant change and maintain its special scenic beauty and outstanding quality of life. Openness, hospitality and mutual respect are values that are lived out in the city, connecting people across generations and nationalities and contributing to a high quality of life for everyone.

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