• The Dresden Elbland brand is being developed, managed and promoted.
• The aim is to raise the national and international profile of the Dresden Elbland brand through a holistic, strategically focused, coordinated and high-profile marketing approach.
• Proactive promotion and highlighting of the positive location factors of Dresden and the Dresden-Elbland region, both within the region and nationally and internationally.
• - Coordination and networking of activities carried out by municipal and state institutions, as well as industry organisations, that have an impact on Dresden’s marketing.

• Destination management and destination marketing
• Steering tourism development in the areas of leisure tourism and promotable business travel.
• Integration of the Elbland region (and its partners) into the Dresden Elbland tourism destination.
• Generating benefits for visitors, the tourism industry and local residents
• Optimising the value created by tourism
• Knowledge centre for the industry, stakeholders, partners, customers and interested parties.
• Marketing and promotion of Dresden as a MICE destination.

Under the umbrella brand ‘Dresden Tomorrow’s Home’, Dresden Marketing GmbH coordinates communications regarding the city’s core economic and scientific strengths. The focus is on showcasing key technologies of global significance, particularly microelectronics and nanotechnology, in which Dresden is Europe’s leading centre. Other key areas include robotics, artificial intelligence, 6G mobile communications, life sciences and sustainable technologies.

The portal serves as a central information platform for investors, skilled workers and national and international partners. By highlighting examples of best practice, recent successful business locational projects and major infrastructure projects, the region’s competitiveness and innovative strength are demonstrated. The aim is to position Dresden sustainably as a forward-looking economic region and to safeguard the location’s technological sovereignty.

Dresden Convention Service acts as a specialist service provider for the acquisition and organisation of congresses, conferences and corporate events. Its portfolio of services includes free advice on venue selection, the arrangement of hotel accommodation, and the provision of contacts to regional event service providers and academic institutions.

The platform serves as a strategic link between event planners and the local MICE infrastructure (Meetings, Incentives, Conventions, Exhibitions). By providing detailed information on capacity, technical standards and supporting programmes, Dresden Convention Service helps to ensure the high quality of events. The aim is to consolidate Dresden’s position as a leading international conference destination and to promote sustainable regional value creation in business tourism.

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